From The Beginning

That which we now think of as immutable and forever fixed in the bricks and mortar of history often only fell into place on the fickle breeze of chance, a whim, a toss of the coin, or sometimes one strongly held opinion acceding to another. So think how easily the course of progressive rock could have been altered had Keith, Greg and Carl came up with a different name for themselves. While one contender, Triton, at least had the virtue of calling upon mythological sources and offeringmore than a few opportunities when it came to logos and the like. Another, Studfarm, would have created a very different impression altogether but would at least have made the cover to Love Beach make more sense. In the end, perhaps inspired by Crosby, Stills & Nash’s conjoining the previous year, Emerson, Lake & Palmer possessed a very direct ‘this is who we are’ efficacy to it.

“There are three aches you don’t want. Toothache, backache, and Greg Lake.”
Unnamed industry source

Yet, who they were, very much to their publicly