OPPORTUNITY TO REPOSITION MAKE IN INDIA
Sonia singh, a 25-year-old, Delhi-based executive had been saving money to buy the latest double-door refrigerator She was set to visit the shop when the government clamped a 21-day lockdown. She has postponed the purchase. She is not alone. Many Indians are postponing purchase of consumer durables and electronic items.
The ₹76,400 crore Indian appliance and consumer electronics market grew in 2019 after almost two flat years on rising disposable incomes and easy access to credit. However, the Covid-19 outbreak has dampened growth projections. The
