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  • Old Cars Weekly

    Buick BUILDS A PERFORMER

    Mar 30, 2020 4 minutes
    BY BOB TOMAINE

    Long before there were Grand Nationals, Gran Sports or even Centurys, Buick was using performance to sell cars.

    Buick builds a reputation for speed

    “We have beaten them to a frazzle,” Buick boasted in a 1908 booklet detailing its victories in competitions throughout the United States. And while things were moving very quickly at that early point in the automobile industry, it was a notable accomplishment that Buick was in a position to brag. A 1905 catalog explained that the first Buick was sold on May 20, 1904, and more importantly, “the first conspicuous event that impressed the general public with the marvelous efficiency of the Buick car was furnished on Thanksgiving

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