CARAVAN PALACE

Back in the day, a single or album chart position could define a band. It would indicate sales, success and serve as a good predictor for how long said act would last. Did your last single scrape into the Top 40 at number 39? Your days are numbered. Nowadays, while chart success might still be the goal for some, we live in a multi-platform, stat-driven world. Views, hits, likes and streams define bands and while they might not equal cash, they can certainly reap rewards… eventually.

French band Caravan Palace know all about how using social media and the video format can reap rewards. The band began playing rock and more grungy guitar music, but have spent the last decade honing a sound that blends jazz and dance, all the while garnering a following that has helped notch up those numbers in record fashion. Just check out this stream of stats: the band has had 2.1 million video uploads on TikTok (one of the world’s mostused video apps); they enjoy 1.5 million monthly listens on Spotify from a half-million audience which has resulted in no less than half-a-billion Spotify streams. Then there are