Hither & Yon Connection by design
It’s essential to how they see their roles as growers and makers, as facilitators of a lifecycle that begins in the vineyard and continues through to glass in hand. This continuity is reflected in the ampersand’s curves – the stand in for the conjunction at the centre of their winery’s name – and it’s become the central way they tell their story through design.
From the very first wines released in 2012, the ampersand has been the defining feature of the winery’s packaging. It sits front and centre while the hero words of the name appear, ironically, here and there in each iteration. The overall design is
