Li Edelkoort
Mar 10, 2020
2 minutes
TEXT BY William Hanley
ILLUSTRATION BY Sam Kerr
about data. “By the time you have data, it’s too late,” says the Dutch trend forecaster, who for decades has worked with brands in the fashion industry and beyond to predict consumer tastes. “By the time you can measure it, the thing has happened. It’s no longer in the future.” Rather than rely on numbers, she says, she trusts her own curiosity,
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