Defiantly feminine

You have a unique vision for women’s fashion - a look that is different to many other brands. Was this unique vision for how women can look, one of the reasons you pursued fashion as a career?

With each new collection I try to continuously explore a world that defiantly celebrates femininity, that’s not afraid to be romantic and feminine, mixed with the minimalistic Scandinavian aesthetic it is about all girls and all women supporting each other. It is not fast fashion but a timeless expression of modern femininity. I always design with the thought in mind that the dress and the feeling of wearing the dress is something beautiful and ageless and can be passed from mother to daughter or shared between friends.