1 To be is to buy
Tom Chatfield is a writer, broadcaster, and philosopher.
Dawn Raffel is an award-winning editor and author.
André Dao is the Deputy Editor of New Philosopher.
Margaret Gibson is a university lecturer and writer.
People are influenced by what they infer to be desirable on the basis of others’ actions.
What’s your favourite advertisement? There was one on TV when I was young, a cartoon about a red car and a blue car having a race, whose theme tune still tinkles into my head the”). It was for a chocolate bar that I turned out not to like, but begged my parents to buy anyway. It has also become a permanent part of my mental furniture – and will, probably, continue to linger between my ears long after most things are forgotten.
