Hey, Big Spender!
On her most recent birthday, the French house sent a pair of sofa cushions accompanied by chocolates and flowers. If she stops at Chanel’s Peninsula hotel boutique during her birthday month, staff members bring out a cake, sing, and serve tea.
The maison also sends personalised gifts for other occasions throughout the year, like Mother’s Day, Christmas, and New Year. These may be flowers or cakes or not-for-sale fashion items, but such gifts are never repetitive, says the society figure, who requested anonymity for Tatler’s look at the perks that fashion houses provide for their VIP clients. “They show [Chanel’s] love for their loyal customers.”
