In the Name of the Father
Mention the name “Pucci” and what immediately comes to mind for many are vivid, vibrantly patterned prints that characterised the psychedelic aesthetic of the Swinging Sixties. Yet, despite the passage of time, the Pucci brand continues to loom large in the global fashion scene as it still presents a range of exquisitely designed and styled collections of clothing and accessories.
Keeping this in mind, one wonders how a brand that first came to the world’s attention in 1947 continues to be relevant in the present day despite the increasingly competitive nature of the fashion industry. Perhaps the best answer would be to say that Pucci is a brand that holds its storied past and rich heritage in high regard even as it works progressively towards the future. This can be seen in the creation of
