C Magazine

University at Buffalo: Sugar Cookie

Buffalo, New York

??–ongoing

Somewhere deep inside an industrial kitchen on a university campus, a work-study student is mixing ingredients together for a cookie. It is rolled out from standard sugar cookie dough, hand-cut with a template and prepared for baking on large trays. After the cookie bakes and cools, the student applies a white coating of icing and pipes an outline of royal blue frosting. This cookie is emblazoned with the university logo or, formally speaking, its primary academic mark.

“Our primary mark represents the

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