Our Secret Sauce

I noted with interest that Sony’s latest Master Series TV advertising campaign was heavily pushing the link between program creators, notably Netflix, and the Sony Master Series displays that feature a “Netflix Calibrated Mode”. The advertising proclaims that this special feature allows owners to watch Netflix streamed content “in the way it was originally created and intended to be seen.”

The inference, of course, is that with other brands — or lesser models — you won’t be able to have the same experience that the director was striving to bring to the screen.

This isn’t a new advertising pitch. When JBL introduced the L-100, the best-selling speaker of the era back in the 1970s and now out in a rejuvenated modern version, JBL made much of the fact in its publicity material (such as the ad