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  • Tatler Singapore

    Augmented Reality

    Jun 10, 2019 3 minutes

    “APART FROM THE BUCKLE, EVERYTHING has changed,” said Nicolas Beau, director of international business development for watch and fine jewellery at Chanel. We were at the Baselworld watch fair in March, discussing the revamp of Chanel’s iconic J12 watch, which debuted 20 years ago. At first, what Beau said seemed incongruous—even if you had both the old and new versions of the J12 in front of you, as we did, spotting the changes was. But as Beau walked us through the tweaks, we began to understand what he meant by “everything has changed”, and gained a new respect for Chanel’s unfailing attention to detail.

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