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  • Tatler Singapore

    Spirit of the Orient

    Aug 07, 2019 3 minutes
    BY JUNE LEE

    Turning 50 this year has offered veteran F&B entrepreneur Michel Lu time for introspection. “A brand done properly can last a lifetime, and even outlive you,” he muses, as he shares his thoughts on his latest venture, The Orientalist Spirits. Lu is the founder and single shareholder, which makes the local spirits brand something of a legacy project for the serial restaurateur who has created and marketed F&B brands for the past 20 years or so. Think Centro, Hacienda, Stereolab, Foodology, The Privé Group, Wildfire Kitchen + Bar and, more recently, Savourworld, a

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