Behind the Scenes

A year in the making, Tatler’s New Asia portfolio—featuring portraits of 117 entrepreneurs, chefs, designers, artists, financiers and musicians who are redefining the future of our region—was a production unlike anything seen before in this magazine. And it began with a simple question: who do you think should be on the cover?

To introduce new design, the editors of our eight editions gave careful consideration to subjects who represent a broad scope of creative professions and industries, all with a focus on the future. And they found the possibilities were endless. “I didn’t think there was just one person who personifies what this new generation and the new era of should be, because it is meant to be inclusive of so much more than one characteristic,” says global artistic director Joe Zee. “So I said we should photograph all of them.”