The ESSENCE of SITI
Some of you know her as a superstar singer, who dominated local music charts with classic hits such as Bukan Cinta Biasa. Others also recognise her as the force behind the cosmetics brand, SimplySiti. One thing is for sure, this was a woman ahead of her time—whose success paved the way for a new wave of celebrity moguls.
“A common misconception about being a celebrity is that it is ‘easy’ for us to sell products. Nothing is further from the truth”
Even though 25 years have passed since she debuted as a fresh-faced singer-songwriter in 1995, Dato’ Sri Siti
