TO INFINITY AND BEYOND
Imagine a contemporary automaker that prided itself on the fact its cars are built the same way today as they were 100 years ago. They look virtually the same and work pretty much the same way. You even have to physically crank the motor to get them started. Would you be seduced by the brand’s marketing materials trumpeting “time-honoured craftsmanship” and “traditional artisanal skills?” Would you be beguiled by the old-world charm of the product’s throwback design, its antiquated engineering and heavy-metal construction? Or would you instead choose a more efficient, safe,
