Just Say Yes
Bridal world giant Lori Allen is famous for getting people to say “yes.” In the midst of high drama and often tears, her distinctive voice coaxes, questions, and soothes emotional brides trying to select a gown for the big day. But “yes” takes on a whole new meaning in Lori’s own life where perseverance, a positive attitude, and business acumen have combined for a booming business, a battle against cancer, and now a new book, Say Yes to What’s Next.
“It came to me in the shower one day. There’s really not anything geared to women over 50 that motivates,” says 60-year-old Lori, whose bustling wedding shop, Bridals by Lori, is the location for both Say Yes to the Dress: Atlanta and Say Yes to the Dress: Bridesmaids on TLC.
More than 1 million people watched each episode last year as Lori and her sidekick, fashion director Monte Durham, bantered and helped brides decide: Bling or, the witty pair elicited agreement between brides and their attendants on age-old questions of length, color, neckline, and more. The new season combines the two shows and is airing this winter, later than usual, after a terrible spill on a tulle bridal train knocked Lori unconscious and halted production.
