DRUMMING UP MORE BUSINESS
One issue that comes up time and time again, on every recording I do, is knowing how far to take the production process and in what direction – where are we going, and how do we know when we’ve arrived?
Like any artform, once you begin to work on a piece – song, video, painting, sculpture, etcetera – part of the challenge and skill is knowing when you’re looking at or listening to the finished product.
Take the analogy of baking a cake, then having an entire cupboard full of toppings and decorations at your disposal to dress it up in a thousand different ways. Suddenly you’re faced with virtually infinite possibilities – an overwhelming prospect!
Do you put one cherry on top? Do you cover it so the cake itself is invisible? Who is going to eat the cake? A room of screaming kids, or one special person with
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