UNDER THE INFLUENCE

Social media influencers ‘draw more attention than Prince Charles’ was the Sydney Morning Herald’s analysis of the opening ceremony of this year’s Commonwealth Games. And while the idea of a ‘pouting social media princess supposedly “outrank[ing]” a real life prince’ is amusing, is anyone really that surprised?

According to the 2017 Sensis Social Media Report, 80 per cent of Australians now use social media, with over a third of people checking their accounts more than five times a day.