The Rise of the Celebrity Beauty Brand
It’s the era of the slashies – a generation defined not by a single job title, but by the collection of skills they use to generate an income. While this term is typically associated with up and coming blogger/content creator/influencer types, it is now increasingly applicable to the celebrities we’ve admired for years.
Stars like Gigi Hadid, Victoria Beckham and Jennifer Lopez are going beyond their initial model or pop princess statuses and becoming business women in their own right. No longer just the face of big brands, these Hollywood A-listers are getting involved in every stage of the production process as they become the driving forces behind their personalised product lines.
Although it’s difficult to pinpoint where exactly the celebrity beauty range really began, its reach seems to
