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    PRODUCE A RENDER FOR AN ADVERTISING CAMPAIGN

    Mar 25, 2020 8 minutes

    PART 1/3

    The project I am going to break down here is a pitch for a commercial I did for an advertising agency in Barcelona, Spain. The campaign was about promoting a brand of still water, and the overarching theme was relating to the purity of this water brand as being like the water you may extract from a glacier. It was also important to find similarities to the legend of Excalibur, which has always fascinated me.

    With this idea in mind, I decided to create a bottle made of stainless steel emerging from the ice, and cutting through it as if it was a sword.

    This was a project that had several technical challenges, such as creating a pattern of ice that needed to look clean and believable when breaking, simulating this effect using dynamics, achieving the right look not just with the lighting but also with the shading, creating some smoke as the bottle is emerging, and then making sure that all the elements are glued together in the final composition.

    Throughout my career I have used many different types of software and rendering engines, most of the time due to production demands, but currently my choices are LightWave 3D, Houdini, Unreal Engine, Octane Render, Photoshop, Fusion 9 and Resolve, whenever I am running a team, or just freelancing.

    LightWave 3D was chosen for modelling,

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