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  • NZ Marketing

    2010s

    Mar 13, 2020 4 minutes

    Kim Pick – Executive creative director, VMLY&R

    ORCON + IGGY (2010) – ORCON BY SPECIAL GROUP

    Orcon + Iggy is as infectiously catchy and watchable now as it was then. Take an epic, but almost forgotten star, team them up with some talented but casual New Zealanders, in their living rooms, in their underwear, chuck in the latest technology from a cool Kiwi challenger brand, an earworm tune, and bingo. Audacity. Ingenuity. Self-deprecating, inter-connectedness. All the Kiwi cultural codes to win big.

    DOGGELGANGER (2012) – MARS NZ BY COLENSO BBDO

    In 2012, facial recognition was a big thing. Homeless dogs were a big thing. Put those two things together and cue forever home – you’re matched to a homeless dog that has got a face just like you. But things only get

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