If You Can’t Beat Them, Join ’em
Oct 31, 2019
2 minutes
The kirana apocalypse – that dreaded wipe-out by e-tail of your friendly neighbourhood grocery store – never took place. And now, probably, never will. With barely 3 per cent share of India’s $795 billion retail market after plodding through two decades, e-tail hardly turned out the kirana killer it was made out to be.
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