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  • Business Today

    A BRIDGE NOT TOO FAR

    Nov 28, 2019 3 minutes
    By Srivatsa Krishna

    Bridgital Nation: Solving Technology’s People Problem

    By N. Chandrasekaran and Roopa Purushothaman

    Publisher: Penguin Allen Lane

    Pages: 344

    Price: ₹799

    operating procedure in most, but not all, technology companies is that they have a solution (or sometimes a box) while looking at a problem. In other words, they have products and try to force-fit those solutions to address some pain points. And then, of course, there is “my

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