Building Endurance Over Business Cycles
Dec 12, 2019
2 minutes
BY DEEPAK MALKANI
of exponential change and ever-shortening lifecycles of products and services, headlines often focus on the overnight superstar, the trailblazing unicorn. This attention is simply because the wealth generated by a unicorn in a few years has started to equal what an older generation of firms would take decades to earn. The importance of sustainability and longevity is often overlooked. It is time to
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