RIO’S GRAND
The Rio cartridge brand has a long history, having been founded in 1896. Now a part of the large and successful Maxam Outdoors company, the sporting arm of the Maxam explosives company, Rio joins other well-known brands including Saga, GB, Melior and of course the UK’s own Eley Hawk. Global sales of Maxam Outdoors cartridges currently exceed 500 million rounds annually.
Rio cartridges have had a UK presence for many years and have garnered a fan base. Their UK importer and distributor, CCI International (of CCI clays fame), intends to broaden Rio’s market reach and user base.
The Rio range includes medium and top end cartridges for serious competition use, but in the UK is perhaps best known for its budget Target Load cartridges. Here we are evaluating the top-selling Rio 28 gram Target Load, also available in 24 and
