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  • Nomad Africa

    EAST AFRICA: THE NEXT HUB FOR APPAREL SOURCING?

    Jun 01, 2017 4 minutes
    Words: ACHIM BERG, SASKIA HEDRICH & BILL RUSSO

    also contributing to the buzz is the renewal of the African Growth and Opportunity Act (AGOA), which gives certain countries in sub-Saharan Africa duty-free access to the US market. a

    What is the true potential of East Africa to grow into a major garment-sourcing hub? To find out, we visited factories in the region; interviewed stakeholders, including manufacturers and buyers; and analysed market data. In addition, we conducted a survey of chief purchasing officers (CPOs), this time with a series of questions focused on East Africa.

    Nearly three-quarters of survey respondents said, as they did in 2011 and 2013, that over the next five years, they expect to reduce their purchases from

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