THE BUSINESS OF LUXURY TRAVEL IS AFRICA READY?
the more a traveller is used to luxury, the higher up the pyramid their expectations are. Luxury travellers are generally at the level of expecting exclusive experiences. The VIP demands are limited to a small group, used to the highest level of luxury in their daily lives.
Luxury travellers are generally looking for such things as; personalised service (preferably one-on-one), good quality beds with good quality bed linen, sophisticated design, reliable transport, comfortable seats (with plenty of legroom) when travelling, food and wine of outstanding standards, exclusivity, positive and professional interaction with staff (such as greetings by the doormen) to mention but a few.
Luxury travel is no longer a niche sector. It’s growing at a faster rate than the ‘overall’.
According to Amadeus’ latest report “Shaping the Future of Luxury Travel” this is not about to slow
