BETTER TOGETHER

Mediacorp actor Shane Pow, 28, and 987FM DJ Kimberly Wang, 27, aren’t Singapore’s first celebrity couple, and neither will they be the last. But for some reason, Shane and Kimberly have inadvertently become local showbiz’s most marketable pair. So what is the driving force behind the Powerly effect?

“Our relationship isn’t a publicity stunt. It is what it is. But I think the power comes from that—the realness of it,” shares Kimberly. That “realness” has led to a slew of magazine covers (just like this one), TV shows, commercials and endorsements for the pair. Although it’s been 1.5 years since they went public, interest in the couple doesn’t seem to have waned. “I’d be lying if I said that our relationship didn’t change our career trajectory. I think people recognise that as a real couple, you have chemistry that definitely surpasses what you may have with another co-worker or actor. We appreciate that people see the marketability of us as a couple. It’s fun for us as well, so it’s a win-win situation,” adds Kim.

The chemistry she’s referring to is palpable during our photo shoot. It’s as if Shane and Kimberly are tuning into some radio channel we’re not privy to. During