THE TENSION OF OPPOSITES LEFT AND RIGHT BRAIN THINKING

In 2006, NZ Marketing interviewed ‘longterm brand strategist’ Brian Richards, in his all white offices in Newmarket, for an article that presented the views of successful brand strategists on how to build brands. Eleven years later the company name has changed from Brian R Richards to Richards Partners but the white walls are still there, representing the blank slate where each Richards’ strategy begins.

In the intervening years, the library housing an unenviable myriad of strategy documents has grown much larger, and the building