NZ Marketing

Wonderfully ENERGISED

Supreme/Best Communications Strategy / Consumer Product and Service brought to you by

To say the energy market is over-supplied would be an understatement. There are 35 power companies operating across New Zealand, all offering slight variations on exactly the same product. In light of this, the local market has come to be regarded as one of the most competitive in the world and this plays out with power companies adopting aggressive pricing strategies as they vie against each other for business. And as customers bounce from company to company in search of the best deal, annual industry churn has risen to an average of 20 percent per annum.

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