NZ Marketing

REACHING 75 PERCENT OF REGIONAL KIWIS EACH MONTH

When I think ‘regions’ my head goes straight to Kerikeri and Northland – where I grew up. I get nostalgic for long summers, ugly oranges (that’s the non-export quality fruit that tastes best in my opinion) and simpler times. That quaint familiarity that drove us away in our youth is why many people, young and old, are returning to the regions in droves.

Last month, one of our seasoned reporters, Gerard Hutchings wrote that

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