PROUD TO BE NEW ZEALAND MADE
Sep 16, 2018
2 minutes
The challenge
With one of the world’s longest coastlines and richest marine environments, New Zealand is known for the quality of its seafood. Despite this, New Zealand King Salmon found itself competing against frozen Atlantic salmon and a perception that the fish was a ‘special occasion’ purchase.
While Kiwis are generally proud of the quality of their country’s seafood, there’s a lack of consumer
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