RNZ

“WE ARE GENUINE ABOUT WANTING TO ENGAGE PEOPLE WHO MAY NOT HAVE HAD A RELATIONSHIP WITH RNZ IN THE PAST. WE NEED TO DO A BETTER JOB AT CONTINUING TO BUILD ON WHAT WE’RE DOING AT RNZ NATIONAL AS WELL AS DO NEW AND DIFFERENT THINGS TO REACH OTHER AUDIENCES.”

ccording to head of audience strategy Stephen Smith, the innovations launched so far are merely the foothills of RNZ’s plan to diversify and innovate. But while commercial media companies can rely on advertising to shout about new launches and reach growth audiences – RNZ has to be creative about building a rapport with