NEWSROOM

It was 18 minutes past 7am on 13 March 2017 – 18 minutes late due to a server issue – that Newsroom.co.nz began to carve its way into the New Zealand media landscape

Headed up by co-editors Mark Jennings and Tim Murphy, Newsroom launched with a dedication to doing the news.

Talking to journalists about that aim shouldn’t come as a surprise, but in a digital world with an established clickbait culture, it’s easy to go off the rails.

“At the start we always said: ‘hold your nerve’ because it would have been easy to see that there was an audience to be made in Jacinda’s baby, or house prices and entertainment,” Murphy says.

You won’t find entertainment, car crashes, weather or lifestyle pieces on Newsroom.co.nz because there’s plenty of that on offer from New Zealand’s other news media.

“When we first started, we thought there was a niche but we weren’t 100 percent sure. Now we know