SELLING THE ’52 PACKARDS to those who sold them

When the Packard Motor Car Co. in Detroit rolled out its new car models for the year, it did so in spectacular fashion. It was not alone in that celebration. Each car maker in the 1950s had its special way to trumpet its fresh offerings. Each car maker also had a special way to let its sales staff have first look at the new cars.

In Packard’s case, the tradition involved a major gathering of key sales personnel across the company. When