NEWS AND VIEWS

ACTIVE INTEREST MEDIA ACQUIRES MVM

Boulder, CO: North America’s leading participant media company, Active Interest Media (AIM) Inc., announced the acquisition of four storied groups of enthusiast brands from F+W Media. “The addition of Writer’s Digest, Popular Woodworking, Horticulture, and the Collectibles Group significantly extends our footprint in passionate markets that fit Active Interest Media’s vision for future growth,” said President & CEO Andrew Clurman. “These groups bring a combined publishing history of more than 300 years and audiences that demonstrate incredible loyalty through their attendance at events, participation in online conversations, and high rates of membership and subscription renewal.”

The brands will become part of AIM’s existing Home Group, a thriving operation based in Des Moines, Iowa, that includes leading woodworking and gardening brands such as The Wood-smith and Garden Gate. “We were attracted to this acquisition by the obvious synergies between our audiences, content capabilities, and consumer-focused products,” said Home Group President Peter Miller. “These brands have diversified from their print roots to include robust digital,