RVCA GREENHORNS
As you look upon the photos throughout this feature, you’ll notice a combination of distinguished legends and young trailblazers. These young men took a nine-day coastal trip from Sydney to Brisbane, which consisted of raw skateboarding and constant shit talk, inevitably muddled with some good old-fashioned “male bonding” over a couple of beers (just for good measure).
So why would these people, in particular, be chosen to collectively represent this brand? And would it even work? To give you some insight and provide the method to my madness, I encourage you to read on as I introduce you to my newest creation for RVCA Australia and explain why our recent maiden voyage has given me hope for things to come.
It doesn’t take a genius to work out that the centrepiece of any good brand is the team of people who stand out from within it. Those who personify style, credibility and talent anywhere they go and consistently deliver a ‘culinary masterpiece’ while maintaining an alluring disposition are truly invaluable, especially if you hold authenticity in its highest esteem. They are the people held in highest regard, and the opportunity to have their reputations in partnership with yours should never be overlooked. They will subsequently make it work, and above all else, bring purpose to
