Eye on the Pie
Jan 02, 2020
2 minutes
ON THE ALTROZ
iscerning customers buy a top-spec hatchback and not an entry sedan. They know 3,995 [millimetres of length] is a premium hatch. They are willing to pay more than a 3,800 [mm long car]. Our target is 12 per cent of the premium hatchback segment.
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