ThinkSales

Why is My Incentive Programme Not Yielding Results?

THE BUSINESS CHALLENGE

INCENTIVE PROGRAMMES are there to reward employees for contributing to the bottom-line. In other words – if they perform extraordinarily, they get rewarded. Sales go up and employees receive rewards, prizes or vacations. The company is happy and the employees are happy.

So why is this not always the case? Why do incentive programmes fail?

The biggest reason is because employees’ expectations are not met. If the incentive programme is not rewarding, according to expectations, the employees will not be motivated to participate.

There are a few reasons why incentive programmes fail.

1 LACK OF COMMUNICATION

The best plans are derailed by poor communication. It is important for every participant to know what is expected and how it will be rewarded. Specifically, they

You’re reading a preview, subscribe to read more.

More from ThinkSales

ThinkSales2 min read
Is Your Company Facing These Challenges?
Inability to improve revenue and EBITDA as the company is not the #1 Low Cost or Proposition player in the industry. Many players fighting for market share in a defined, shrinking territory. New market entrants from adjacent industries (local and glo
ThinkSales5 min read
Transient advantage Strategy Is Stuck.
For too long the business world has been obsessed with the notion of building a sustainable competitive advantage. That idea is at the core of most strategy textbooks; it forms the basis of Warren Buffett’s investment strategy; it’s central to the su
ThinkSales1 min read
Partnering To Grow Your Revenue
SALES ORGANISATION MATURITY Businesses are on guard when it comes to spending on adhoc interventions that only result in short-term gains. We assist our customers to map the 5-Pillars of their Sales Organisation (numbered below) to our Sales Organisa

Related