A star is born
Imagine you had the chance to start a car company from scratch. What would it look like? Unmoored from an industry that says you have to build your cars like this, and sell them like that, would you have the nerve to be different or stay close to the pack? A little over three years ago, in the space I’m standing in – a giant echo chamber of polished concrete, white pillars and glass – Volvo made the call.
“Sometimes in life it’s funny how click, click, click, a lot of things happen at the same time and yes, electrification came in.” That’s Thomas Ingenlath, Polestar’s new CEO, who’s also senior vice president of design at Volvo. Busy chap. “Founding a new car brand, I mean, Jesus, what a crazy idea. You can easily do small
