HAS BMW DESIGN LOST THE PLOT?
“WHAT IS THAT GRILLE COMPENSATING FOR, APART FROM THE PIGGY LIGHTS?”
Paul Horrell We’ve been here before, so perhaps history can teach us. The 2001 BMW 7-Series threw our world into spasm. Its jowly face, slabby sides and grotesquely stepped rear stopped everyone in their tracks. Anyone who got behind the wheel found themselves faced with the first iDrive and its brutally hostile learning curve. Controlled by just the selector wheel and no shortcut buttons at all, it was a rabbit warren of fathomless menu hierarchies. Now BMW is making another audacious move, with a new face at the top of its range. And what a face! It’s like those people you see emerging from the first-class lounges as
