TRADITIONALLY CONTEMPORARY
“This is what fashion is all about now. It’s all about the pop-up!”, exclaims Randy Ortiz as we chat away in his namesake store at SM Aura. Vibrant energy—on top of his enthusiasm as we listen to his stories about Philippine fashion—fills the pop-up, housing his globally-informed designs crafted with classic, time-tested expertise.
Marc, our multimedia director, chimes in. “I understand what you mean. Part of the pop-up’s appeal, on top of certain business advantages, is that air of exclusivity you’ll get” he affirms. “Unique pieces are made in limited quantities, and the short duration of these stores compels you to buy
