CASCADIA KICKS OFF

Martin Daum is chairman of the board of management of Daimler Truck AG. That makes him head of the world’s largest truck maker.

Then there’s Roger Neilsen, appointed in April 2017 to fill Daum’s previous role as president and chief executive officer of Daimler Trucks North America (DTNA). That makes him king-pin of North America’s biggest truck brand, Freightliner.

Singly, their presence in Australia to headline the official launch of a new model would be extraordinary. Together, it is nothing short of momentous, and made more so by an executive entourage that included several DTNA senior vice-presidents, a director of international sales and the managing director of heavy-duty vocational