Everand Logo

Welcome to Everand!

  • AdNews

    Mending the bank brand

    May 06, 2019 4 minutes
    WORDS BY MARIAM CHEIK-HUSSEIN

    RICHARD MORGAN

    AnalogFolk Executive Creative Director

    Rolled, floured and battered by the royal commission, Australian banks and financial institutions are undergoing a period of penance and reflection. Michael Hodge and Rowena Orr (senior counsels asissting the royal commission) lured a series of normally unflappable banking executives into their awaiting traps; exposing their own organisation’s shortcomings and placing an entire industry under the spotlight. What effect will that have on their advertising?

    JESS LILLEY

    Leo Burnett Creative Director

    Trying to make a bank look human after the eye-watering evidence of the banking royal commission is a tall ask. So it’s interesting to see a

    You’re reading a preview, subscribe to read more.

    More from AdNews

    AdNews2 min read
    Sparro & Jack Nimble
    Sparro & Jack Nimble has won AdNews Digital Agency of the Year. This is the second time for Jack Nimble, before it became part of Sparro. “In a tightly contested category, Sparro & Jack Nimble was the all-round winner with strong commercials and an e
    AdNews3 min read
    Hero
    The AdNews Social Responsibility/Pro Bono Award has been won by HERO with the campaign Through Their Eyes, Maybelline. “This campaign’s strategy punched above its weight against what it set out to achieve, delivering admirable reach and creating tang
    AdNews2 min read
    Howatson+Company
    The new award, Best Use of AI, has been won by Howatson+Company with EXHIBIT A-i. “The campaign not only demonstrated the capabilities of AI through an advertising lens, but as a powerful vehicle for purpose, CSR and public policy,” the judges said.

    Related Books & Audiobooks