TRADING CHANGE
Pioneering a media agency-first approach, alongside its exponential growth internally and cracking China, adtech company The Trade Desk (TTD) has been busy disrupting the Australian and New Zealand market – but in the best way possible.
One of the big players in the programmatic space, TTD has moved from just offering a demand-side platform (DMP) to empowering agencies to create their own bespoke solution, which offers an additional revenue stream for them.
Developed here in Australia, Enterprise API has been one of a number of developments to come out of the local market. This is something the business attributes to its expanding team which grew 45% in the first quarter of 2019. Now at nearly 60, it will likely see the addition of another eight to ten people before the year has ended.
Following the departure of Mitch Waters, who relocated to Singapore to head up the company’s growing Asia division earlier in the year, agency veteran Clay Gill joined TTD as its General Manager for the ANZ market.
Bringing with him 23 years of experience, Gill has worked across everything from buying to media planning, strategy and headed up digital performance teams. Well and truly settling into his current role, Gill says his position sees him not only set the
