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    Contending for Christmas

    Jan 27, 2020 3 minutes
    WORDS BY PAIGE MURPHY

    BRIAN MERRIFIELD

    Common Ventures, co-founder and ECD

    It seems we’re all just tired and can’t wait for the exciting new beginnings of a crispy-fresh decade. I say this because, apart from ALDI, last year’s Christmas ads from the big four were pretty lackluster. There’s some great craft in these, but most of the stories just feel so... so... tired.

    ANNA STICKLEY

    Freelance, Senior Creative

    It’s actually really tough to do Christmas ads in the supermarket space. You have to show delicious food, happy families, be festive, but not too festive… It’s no

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