STAR-STRUCK
Star-spotters love SIHH, Baselworld and other high-profile watch events because that’s when the brands get to flaunt their A-list – or in some cases, Z-list – ambassadors. And yeah, it is kinda cool bumping into Pierce or Bryan. From actors to tennis court champions, football players to rock bands, every type of racing driver, any supermodel with name recognition: watches are the ultimate form of real-life product placement because they’re small and can be found on the celeb’s
