GOING GUCCI

It seems like Gucci has been around forever, but Gucci watches have only been part of the brand since 1972. That year, the great Severin Wunderman introduced Gucci’s first collection of fashion watches, which was ground-breaking at the time. For those of you who have been following this extraordinarily successful company, you will know that the brand has been reborn under creative director Alessandro Michele. As a result, the watches have been inexorably linked to the company’s overall aesthetic, just like it was under Wunderman. More than ever before, Gucci is involved, whether that means with E-Commerce, social media or in partnerships with artists and influencers like GucciGhost, Coco Capitán and Dapper Dan.

The watches have gone through many changes over the past years. Can you explain why?

Gucci is different